Description
Bring contemporary elegance and flexible heating to your home with the Focal Point Ashford Electric Fire Suite, a modern fireplace designed to suit a variety of interiors and installation preferences. With the option to install it freestanding or wall-mounted, this versatile electric fire adapts effortlessly to your space, making it ideal for living rooms, bedrooms, dining areas or apartments where traditional fireplaces aren’t practical. Available in striking black or white finishes, it provides a sleek, sophisticated focal point that enhances both modern and classic décor.
Delivering up to 2kW heat output, the Ashford suite offers adjustable warmth for year-round comfort. The realistic flame effect creates the cosy atmosphere of a real fire, while the flame-only setting lets you enjoy the visual ambience without heat, perfect for all seasons. Discreetly positioned controls beneath the canopy maintain the clean design, while the included remote control ensures effortless adjustment from anywhere in the room.
Designed for convenience and safety, this electric fire requires no chimney or flue, allowing quick installation and simple setup. Just plug it into a standard socket and enjoy instant warmth and style. With its combination of efficient heating, elegant styling and flexible installation, the Ashford Electric Fire Suite is a practical yet eye-catching heating solution for modern homes.
Features:
- Freestanding or wall-mounted installation offers flexible options to suit different room layouts
- Up to 2kW heat output provides effective warmth for comfortable living spaces
- Realistic flame effect display recreates the look of a real fire for a cosy, inviting atmosphere
- Flame-only mode allows you to enjoy the visual effect without heat for year-round ambience
- Manual and remote control operation enables easy adjustment of settings from your seat
- Discreetly hidden controls under the canopy maintain a sleek and uncluttered appearance
- No chimney or flue required makes installation simple and suitable for most properties
- Modern black or white finish options complement a wide range of interior design styles
- Plug-in design allows fast, easy setup without complex installation work
- 3-year manufacturer’s warranty provides reassurance and long-term peace of mind
Dimensions & Specs
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SKU stands for Stock Keeping Unit feel free to quote this reference so we can easily identify the product you're looking at.
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FPAshford |
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Estimated 7-10 Day Delivery |
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Warranty 3 Year |
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Focal Point |
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Electric |
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DEFRA Approved stoves are those which can legally be used in smoke-controlled areas to burn wood. Using unauthorised fuels can incur penalties and fines.
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No |
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In order to choose the ideal gas fire or fireplace for your home, you have to know what type of chimney or flue you have.
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No Chimney Required |
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1220mm |
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600mm |
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265mm |
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28 |
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Contemporary |
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Black, White |
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The heat output of a stove or fireplace is conveyed in kilowatts (kW). The larger the room the more output you'll need from your room heater.
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2kW |
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Warranty is covered when goods are installed by a competent person, consumable parts that are subject to wear and tear are not covered under the manufacturers warranty.
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3 Year |
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Logs |
Heat Output Estimator
Unsure what size of Stove or Fire you need?
Try our handy Kilowatt Calculator to give you a rough idea what size of appliance you will need for your room.
Delivery Info


Free Next Day or Day of Choice Delivery
Orders over £100 (to most UK mainland addresses) qualify for FREE delivery.
Place your order before midday (with in-stock items) for next working day delivery or choose a delivery date that suits you.
Orders under £100 are subject to a £6.95 delivery charge.
Deliveries are made Monday to Friday.
Weekend delivery (Saturday or Sunday) is available at an extra cost – contact us to arrange.


Click & Collect
Would you like your item faster? Use our Free Click & Collect service.
Available on in-stock items from our warehouses.
When placing your order, simply add a note stating your preferred collection date.
If you’re unsure about collection options, just get in touch, we’re here to help.


Delivery - What to Expect
Our standard deliveries arrive via a 10-tonne lorry (similar in size to a bin wagon or fire engine), equipped with a tail lift and pallet truck.
Access must be suitable: solid, level surfaces (no gravel, steps, steep slopes, or grass).
For palletised deliveries the driver will move the pallet to the nearest accessible point, but cannot go over unsuitable terrain or carry goods indoors, though may place them inside a garage if accessible.
If you have narrow gates, restricted access, or other challenges, please let us know in advance so we can make suitable arrangements.
Our free service is a one-man delivery. We recommend having someone available to assist, especially for larger items.
The delivery driver is not able to unpack or install your goods unless this is a service you have selected.


Checking Your Delivery
On delivery of your palletised goods, the driver will wait up to 10 minutes while you inspect the item(s).
Please check your goods before the driver leaves. If there is any damage or the driver refuses to wait, note this on the delivery slip (e.g., “Driver did not wait – damage unchecked”).
For any damage found, mark the delivery note clearly and contact us immediately.


Missed Deliveries
If you miss your pre-booked delivery, a re-delivery charge may apply.
For smaller items sent via courier (e.g., stove glass), the courier will leave a note with redelivery instructions if you’re not home.


Additional Delivery Notes
Accessory items like fitting kits and liner packs may be sent separately via courier on the same day. You’ll receive email confirmation if this is the case.
Delivery times are generally between 9am–6pm, Monday to Friday.
Delivery depots may send SMS updates, but these aren’t guaranteed.
Please DO NOT book installers, plumbers, electricians or other contractors until your goods have been delivered and checked, as delays can sometimes occur beyond our control.
Frequently Asked Questions
How much does delivery cost?Most of our items come with free standard delivery to mainland UK when you spend over £100, but some larger or more remote deliveries may incur additional charges. You can view your delivery cost by entering your postcode at checkout before completing your order.
Do you deliver to all parts of the UK?Yes, we deliver across the entire UK, including the Scottish Highlands and Islands, Northern Ireland, and other offshore locations. To check the exact delivery cost to your address, simply enter your postcode at checkout.
Is Click & Collect available?Yes! We offer Click & Collect on a wide range of our products. Simply call our customer service team to check if your chosen item is eligible. Once your order is ready, we'll notify you with full collection details, including opening hours and what to bring with you.
Do you deliver to the Republic of Ireland (ROI)?Yes, we do deliver to the Republic of Ireland. Simply select Ireland as your delivery country at the checkout to view shipping options and charges. Please note that delivery times may vary depending on the item, especially for larger or heavier products like stoves and fireplaces.
When will my order be delivered?We offer a range of delivery options, including next day delivery on many of our products when ordered before the cut-off time. Delivery times for larger or made-to-order items may vary, each product page displays estimated delivery times to give you a good idea of when to expect your goods.
FAQs
Focal Point Ashford Electric Fire Suite
If you find this product cheaper online or in-store click the instant price beater button on this page and we'll try to beat it by £10.
Price Beater
PRICE BEATER
Seen a cheaper price? We'll try to beat it by £10.
We are one of the largest suppliers of stoves, fireplaces, cookers & bbqs in the UK with the very best online prices in the country. However, in the unlikely event, you see one of our eligible products cheaper elsewhere, we will try our best to beat any like-for-like price by £10.
How to use our Price Beater: Simply enter the price you have seen (don't forget to take another £10 off the price), along with the competitor's web address into the Price Beater form, and press submit. We will receive your request, check everything and then come back to you.
We will manually check all orders, if the price we have beaten is not a like-for-like then we may not be able to match. Please make sure that the offer is a like-for-like price, remember we include delivery and free items, the competing price must include this also. More details about this can be found on our Terms and Conditions page.
Found it cheaper elsewhere? Then try our Instant Price Beater
PayPal Credit Example of a £500 purchase
Instalments
6 Months (over £99)
- Minimum Spend: £99
- Monthly Instalment: £86.87
- Instalment Rate: 14.9% APR
- Cost of Purchase: £500.00
- Total inc. Interest: £520.57
12 Months (over £99)
- Minimum Spend: £99
- Monthly Instalment: £44.89
- Instalment Rate: 14.9% APR
- Cost of Purchase: £500.00
- Total inc. Interest: £538.64
24 Months (over £199)
- Minimum Spend: £199
- Monthly Instalment: £24.00
- Instalment Rate: 14.9% APR
- Cost of Purchase: £500.00
- Total inc. Interest: £575.98
36 Months (over £499)
- Minimum Spend: £499
- Monthly Instalment: £17.09
- Instalment Rate: 14.9% APR
- Cost of Purchase: £500.00
- Total inc. Interest: £614.93
0% for 4 Months
4 Months (over £99)
- Minimum Spend: Over £99
- Monthly Instalment: min monthly payment
- Instalment Rate: 0% APR
- Cost of Purchase: £500.00
- Total inc. Interest: £500.00
Representative Example
Purchase rate: 23.9% p.a. (variable)Representative: 23.9% APR (variable)
Assumed Credit Limit: £1,200
To learn more about PayPal Credit click here





