Description

Transform your existing fireplace with the Parkray Pure Flame LCD Inset Electric Fire, a beautifully designed appliance combining traditional styling with advanced flame technology. Designed to fit a standard 16" x 22" fireplace opening, this elegant fire features a softly curved black frame that complements both contemporary and period interiors. Its innovative Pure Flame Picture LCD display offers eight incredibly realistic flame visuals, ranging from gentle flickering flames to a lively roaring fire. A handcrafted log-effect fuel bed, colour-changing embers and adjustable lighting create a captivating fireside display with exceptional depth and character.

Designed for comfort and convenience, the Parkray Pure Flame Electric Fire features a 1.5kW fan heater, providing instant warmth whenever required, alongside independent flame-only operation for year-round enjoyment. Personalise your fireplace with dimmable ember effects, adjustable overhead log lighting and integrated mini spotlights for added realism. The convenient remote control and smartphone app allow you to effortlessly adjust flame settings, lighting and heating from your favourite chair. Combining sophisticated LCD technology with classic inset proportions, the Parkray Pure Flame offers a stylish, low-maintenance alternative to a traditional fireplace, complete with a 1-year manufacturer's warranty, subject to terms and conditions.

Features

  • Contemporary inset electric fire with curved black frame
  • Fits standard 16" x 22" fireplace openings
  • Pure Flame Picture LCD flame technology
  • 8 realistic flame visuals to choose from
  • Handcrafted log-effect fuel bed
  • Colour-changing embers with dimmable glow
  • Adjustable overhead lighting and mini spotlights
  • 1.5kW fan-assisted heat output
  • Independent flame-only operation
  • Convenient remote and smartphone app control
  • 1-year manufacturer's warranty
Warranty 1 Year

Dimensions & Specs

SKU
PENPFA
Product icon
Estimated 3-5 Day Delivery
Product Image icon
Warranty 1 Year
Brand
Parkray Stoves
Flame Effect
LCD Flame Effect
Fuel Type
Electric
DEFRA Approved
No
Chimney Type
No Chimney Required
Width
493mm
Height
607mm
Depth
309mm
Style
Timeless, Traditional
Heat Output
1500W
Warranty
1 Year
Fuel Bed
Logs

Please click on the links below to view or download the manual for this product.

Heat Output Estimator

Unsure what size of Stove or Fire you need?

Try our handy Kilowatt Calculator to give you a rough idea what size of appliance you will need for your room.

 
 
 
 

Delivery Info

 Free Next Day or Day of Choice Delivery

Orders over £100 (to most UK mainland addresses) qualify for FREE delivery.
Place your order before midday (with in-stock items) for next working day delivery or choose a delivery date that suits you.
Orders under £100 are subject to a £6.95 delivery charge.
Deliveries are made Monday to Friday.
Weekend delivery (Saturday or Sunday) is available at an extra cost – contact us to arrange.

Click & Collect

Would you like your item faster? Use our Free Click & Collect service.
Available on in-stock items from our warehouses.
When placing your order, simply add a note stating your preferred collection date.
If you’re unsure about collection options, just get in touch, we’re here to help.

Delivery - What to Expect

Our standard deliveries arrive via a 10-tonne lorry (similar in size to a bin wagon or fire engine), equipped with a tail lift and pallet truck.
Access must be suitable: solid, level surfaces (no gravel, steps, steep slopes, or grass).
For palletised deliveries the driver will move the pallet to the nearest accessible point, but cannot go over unsuitable terrain or carry goods indoors, though may place them inside a garage if accessible.
If you have narrow gates, restricted access, or other challenges, please let us know in advance so we can make suitable arrangements.
Our free service is a one-man delivery. We recommend having someone available to assist, especially for larger items.
The delivery driver is not able to unpack or install your goods unless this is a service you have selected.

Checking Your Delivery

On delivery of your palletised goods, the driver will wait up to 10 minutes while you inspect the item(s).
Please check your goods before the driver leaves. If there is any damage or the driver refuses to wait, note this on the delivery slip (e.g., “Driver did not wait – damage unchecked”).
For any damage found, mark the delivery note clearly and contact us immediately.

Missed Deliveries

If you miss your pre-booked delivery, a re-delivery charge may apply.
For smaller items sent via courier (e.g., stove glass), the courier will leave a note with redelivery instructions if you’re not home.

Additional Delivery Notes

Accessory items like fitting kits and liner packs may be sent separately via courier on the same day. You’ll receive email confirmation if this is the case.
Delivery times are generally between 9am–6pm, Monday to Friday.
Delivery depots may send SMS updates, but these aren’t guaranteed.

Please DO NOT book installers, plumbers, electricians or other contractors until your goods have been delivered and checked, as delays can sometimes occur beyond our control.

Frequently Asked Questions

How much does delivery cost?

Most of our items come with free standard delivery to mainland UK when you spend over £100, but some larger or more remote deliveries may incur additional charges. You can view your delivery cost by entering your postcode at checkout before completing your order.

Do you deliver to all parts of the UK?

Yes, we deliver across the entire UK, including the Scottish Highlands and Islands, Northern Ireland, and other offshore locations. To check the exact delivery cost to your address, simply enter your postcode at checkout.

Is Click & Collect available?

Yes! We offer Click & Collect on a wide range of our products. Simply call our customer service team to check if your chosen item is eligible. Once your order is ready, we'll notify you with full collection details, including opening hours and what to bring with you.

Do you deliver to the Republic of Ireland (ROI)?

Yes, we do deliver to the Republic of Ireland. Simply select Ireland as your delivery country at the checkout to view shipping options and charges. Please note that delivery times may vary depending on the item, especially for larger or heavier products like stoves and fireplaces.

When will my order be delivered?

We offer a range of delivery options, including next day delivery on many of our products when ordered before the cut-off time. Delivery times for larger or made-to-order items may vary, each product page displays estimated delivery times to give you a good idea of when to expect your goods.

FAQs

Customer Questions
No Questions

Parkray Pure Flame LCD Inset Electric Fire

Pay in instalments from 6 to 36 months

0% for 4 months or 6-36 months instalments.

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