Inset Electric Fires






- Dimensions: 699mm (H) x 1895mm (W) x 369mm (D)
- Realistic Optiflame® flame with glowing logs & crackling sound
- Energy-efficient electric fireplace with up to 11% power savings
- Versatile 1-, 2-, or 3-sided installation options
- Flame-only mode for year-round ambience








- Dimensions: 260mm (H) x 508mm (W) x 300mm (D)
- Realistic flame and smoke effect with water vapour technology
- Up to 8 hours’ continuous flame from one water tank
- Clean, vent-free installation - no chimney needed
- Easy fit for custom joinery and media walls
In Stock





- Dimension: 670mm (H) x 1325mm (W) x 398mm (D)
- 2kW heat output with thermostatic control
- Opti-Virtual® flame tech with realistic logs and crackling sound
- Front-facing or 3-sided design for flexible installation
- Slim depth fits media walls and custom joinery
In Stock





- Dimensions: 587mm (H) x 1535mm (W) x 241mm (D)
- Flexible installation: 1, 2, or 3-sided electric fire
- 2kW heat output suitable for larger living areas
- Advanced LED flame effects with 11 animations and adjustable colours
- Realistic British Woodland log fuel effect with rotating flames
In Stock



- Dimensions: 587mm (H) x 1535mm (W) x 241mm (D)
- 1.5kW heat output ideal for medium to large rooms
- Realistic British Woodland log effect with rotating flames
- 11 customizable flame animations and colour options
- Flame-only setting for ambience throughout the year
In Stock



- Dimensions: 587mm (H) x 1002mm (W) x 300mm (D)
- Compact size suitable for a variety of living spaces
- Provides 2kW heat output ideal for medium-sized rooms
- Features adjustable flame colours and brightness
- Operates with user-friendly remote and manual controls
In Stock

PayPal Credit Example of a £500 purchase
6 Months (over £99)
- Minimum Spend: £99
- Monthly Instalment: £86.87
- Instalment Rate: 14.9% APR
- Cost of Purchase: £500.00
- Total inc. Interest: £520.57
12 Months (over £99)
- Minimum Spend: £99
- Monthly Instalment: £44.89
- Instalment Rate: 14.9% APR
- Cost of Purchase: £500.00
- Total inc. Interest: £538.64
24 Months (over £199)
- Minimum Spend: £199
- Monthly Instalment: £24.00
- Instalment Rate: 14.9% APR
- Cost of Purchase: £500.00
- Total inc. Interest: £575.98
36 Months (over £499)
- Minimum Spend: £499
- Monthly Instalment: £17.09
- Instalment Rate: 14.9% APR
- Cost of Purchase: £500.00
- Total inc. Interest: £614.93
4 Months (over £99)
- Minimum Spend: Over £99
- Monthly Instalment: min monthly payment
- Instalment Rate: 0% APR
- Cost of Purchase: £500.00
- Total inc. Interest: £500.00
Representative Example
Purchase rate: 23.9% p.a. (variable)Representative: 23.9% APR (variable)
Assumed Credit Limit: £1,200
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Built-In Electric Fires
Inset electric fires, also known as recessed, hole-in-the-wall, or built-in electric fires, are convenient and low-maintenance heating solutions. The electric inset fires in this category are suitable for installation within a chimney breast or false fireplace opening constructed from plasterboard and timber. Available in landscape and portrait designs that can be styled with either one, two, or three sides of the glass in view, our built-in electric fires create a modern feature and cosy atmosphere.
A built-in electric fireplace is often a popular choice amongst those with contemporary interiors. They have a sleek and stylish look, plus the frame that surrounds these electric heaters comes in a wide choice of styles and finishes, from flush-fitting edges to chunky frames. Our recessed electric fireplace collection offers an extensive choice of fuel beds ranging from classic ceramic, log, and pebble fuel beds to crushed glass beads for a super modern look.
You can rest assured you’re getting an excellent quality product when you shop this range. Our electric hole-in-the-wall fires are from industry-leading brands, including Gazco, Celsi, Dimplex, and Evonic.
Frequently Asked Questions
Can I simply plug in an inset electric fire?Whether you buy an inbuilt, wall-mounted, freestanding, or smoke-effect electric fire from us, you will be able to plug that appliance into a standard UK electric socket. Most of the models in this range come with a 2m power lead.
How high above the floor should you install a built-in electric fire?Built-in electric fires and media wall fires can sit anywhere on your chimney breast so long as it meets the manufacturers installation requirements. The most popular position for an inset electric fireplace is at eye level from a seated position, which works out to be 1m off the floor.
With a huge range of modern and classic style electric inset fires available, free UK mainland delivery over £100, and our price match promise, now is the perfect time to invest in a built-in fireplace. Shop the range now. And for more advice before making your purchase, make sure to check out our blog post on what to consider when buying an electric fire.